How to Get the Best Vehicle Graphics for Your Company Vans

Vehicle graphics have become very popular as a way to advertise your business in a new way on any vans, cars or other vehicles owned by the company.  Creating vehicle graphics is something done by expert sign maker in Willenhall or wherever you are based because they are a very clever piece of printing.  But how do you know what to include in them, so they are the most effective?

Why choose vehicle graphics?

There are lots of different ways to spread word of your company around from shop signs and windows graphics to banner printing and vinyl signs that stand outside the business premises.  One of the options that offers a great value for money exposure for the brand though is vehicle graphics, whether applied to the vehicle or in the form of magnetic signs.

Statistics show that people recognise the company name on wrap ads up to 15 times better than other types of advertisements.  And as much as 30% of people make a buying decision based on a prompt from a branded vehicle they have seen.

How to get the best vehicle graphics

There are lots of examples of vehicle graphics out there on the roads.  Some are impressive, and others miss the mark a little.  When you work with sign makers, you don’t have to worry quite as much about getting it right as they will help you.  But when you are planning, there are some good tips to consider.

1. Make sure you have your brand on it

Branding is about more than just your logo although you may want to include it there somewhere.  It is about the colours and style of your company as well as typeface that you use.  You want to ensure that these feature on the vehicle graphics for that instant recognition.

2. Make it different to competitors

Because lots of companies make use of vehicle graphics, you want to ensure you are different from your main competitors.  Take a look at their vehicles and note what they are doing.  How can you make your company stand out from this?

3. Use bright colours

Using bright colours even if they aren’t exactly your brand colours can also be a tactic to consider.  Think about safety signs – they use red because this conveys a sense of urgency.  Yellow is often chosen because it is said our eyes see it quicker than other colours.

4. Keep the lettering bold

There’s always a temptation to get lots of information into the vehicle graphics in case people might want it.  But it is important to have bold lettering that is easy to read and to keep information to the most important things – business name, what you do, your contact information are three of the most key ones.

Get the right graphics

When you work with a sign maker, they will be able to advise you on these areas, but it is good to have an idea of how they work and what they consider.  Then you can get the right graphics for your business and make your vehicles part of your brand.